ClydeSight Productions Digital Subliminal Perception Programs

How Visual Subliminal Message Programs Work

2006-11-28T09:23:00.000-05:00

For a very long time, the subliminal message market has been dominated by audio subliminal message programs on tape or CD. With recent advancements in video technology-- especially on computers-- subliminal messages are now being delivered in a visual format. There are some distinct advantages to this approach, and some pitfalls. This article will discuss the basic techniques used in visual subliminal message programs and explain their goals and how they work.

The Basics of Perception

We perceive our world through five senses, two of which are primary-- visual and aural. The modern world is a busy and complex place, and the conscious mind would go into overload if it considered every experience delivered by the senses. Much of the information passes right past the conscious mind and is handled by the unconscious mind, which is estimated to be many times more powerful and more functional at sorting and storing sensory input.

Thus, we perceive on two levels, supraliminally and subliminally.

Supraliminal perception is perception that is experienced both consciously and unconsciously. You are experiencing supraliminal perception while reading this page. You are reading the words, making conscious decisions about them, and the same words are perceived unconsciously where they are associated and stored in memory for later use.

Subliminal perception is perception that is experienced only unconsciously. While the senses perceive an event, the conscious mind is either distracted or otherwise ignores the information and therefore makes no decisions about it. When you are walking down a street and a taxi cab drives by with the phone number printed on the side, you perceive the information (you see it), but it is a case of subliminal perception because consciously, you take no notice (for whatever reason). Perception has occurred, and information is stored in your memory by the unconscious mind. You may "magically" recall the phone number later, but that is because you perceived it and stored it in memory without conscious knowledge or effort.

How Subliminal Messages Work in the Mind.

Subliminal message programs-- both audio and visual -- rely on subliminal perception to bypass the conscious mind in order to deliver to the unconscious mind certain thoughts, ideas and information. This has been shown in scientific studies to be an effective means for altering self-perception and enhancing self-improvement. However, it cannot ever be used effectively for "mind control". It only works when the individual is interested and willing to receive the subliminal messages.

The technique of delivering subliminal messages to unwilling recipients is called subliminal persuasion, and studies have shown it to have little or no effect-- contrary to popular and sensationalized myth.

Subliminal perception is effective for self-improvement because the conscious mind takes direction and makes decisions from the unconscious mind. But it also feeds back information to the unconscious mind-- a type of dialog, as in a dream.

If you have low self-esteem, part of the cause is negative self-perception that the conscious mind tends to support. When a positive self-perception message is delivered to the conscious mind, this creates cognitive dissonance, and the tendency is for the conscious mind to devalue or negate the positive message (i.e. "I don't believe it.") which the unconscious mind then records.

Take for example the positive message: "I am a valuable person". This is a simple truth. All people have value. But a person with low self-esteem may feel that he or she has little or no value because of experiences, messages and ideas (such as "You're worthless.") already recorded in the unconscious mind.

If the conscious mind says "I don't believe it", then what unconscious mind records is: "I don't believe I am a valuable person." Thus the negative self-perception is reinforced.

When that same message is delivered via subliminal perception, the conscious mind cannot attach a statement or thought to it. So the unconscious mind records: "I am a valuable person."

This contradicts the self-perception "You're worthless". Because it is a contradiction, it is recorded as a separate self-perception. So now you have two perceptions of yourself: "I am a valuable person" and "You're worthless."

To the unconscious mind, BOTH messages are equally valid. It makes no distinction, they are simply information about the self.

Since the mind is self-centered (it has to be), an "I message" is stronger than a "you message". The message "I am a valuable person" has a higher significance to the unconscious mind than the "You're worthless" message.

Since subliminal message programs deliver many repetitions of a subliminal message (often called an affirmation), the unconscious mind eventually has a large number of "I am a valuable person" messages which will be chosen in self-perception over the fewer instances of "You're worthless." It's a numbers game. The unconscious mind goes for the larger number of messages. (reinforcement).

This is the basis of subliminal messaging-- no matter what the delivery method (audio or visual).

Visual Subliminal Messages and Delivery Methods.

While the goal of visual subliminal message self-help or self-improvement programs is the same as those of audio subliminal message programs, the delivery technique is quite different and has certain specific needs that must be met in order to be effective. To understand that we must first look into the structure and function of the human eye.

The Human Eye

The human eye receives light through a lens which directs it at the retina located at the back of the eye "ball". The retina is made up of millions of receptor cells called "Rods" and "Cones". Rods deal with light luminance and black, white and gray information. Cones manage color perception. Because color is difficult to perceive in low light conditions, at such times, rods become very important in visual perception.

However, both receptors are usually highly sensitive, which allows us to distinguish many "tones" or shades, color tints and so on. Too much exposure of any one color, or tone, or light causes a "residual effect" called persistence of vision.

If you have ever had your picture taken with a flash, you know this experience as your eye tends to "see" the light of the flash long after the flash experience. In nature, the intensity and "tone" of colors and images is highly varied, so the persistence of vision is greatly reduced, although not entirely eliminated. Persistence of vision also makes it possible to enjoy movies without seeing the "flicker" of the film frames.

The visual image within the film frame has light, thus it stimulates the rods and cones of the retina. The frame is black, has no light, and does not stimulate these receptors. Persistence of vision makes the "light" image remain in the visual perception until the next visual frame (stimulating) appears.

When the receptors (the rods and cones) are stimulated by light, they pass a signal to the optic nerve, which transmits it to the brain where the information is processed. This signal is constantly varied just as the light image is constantly varied. Thus the visual signal stimulates "interest". There is much to consider and process in the mind.

The mind processes visual information as forms and shapes and the unconscious mind processes and categorizes visual information by association. A human development, written language -- more importantly -- reading is directly affected by this form of perception.

How We Read

Once we know how to read-- have developed the skill through practice and study-- we do not read words by individual letter shapes, but rather by scanning. The eye scans a word as a shape. The unconscious mind finds a shape in memory that most closely resembles it and delivers back the recorded meaning to the conscious mind.

With typed words, this is relatively easy because the letter forms and shapes of words are standardized and we develop a high degree of recognition. With handwriting, which is highly individualistic, it is much more difficult. Some script typefaces are difficult to read because the letter forms are not easily recognized, so we look at them longer trying to "figure them out."

Visual subliminal messages are meaningful to the human eye-- even when delivered at a high speed (short exposure)-- because of this shape recognition. And, the clearer the type face for the medium, the more effective the message because it is more easily perceived.

It has been studied and found that certain letter shapes and sizes are much more easily perceived and recognized on a computer monitor than others. Visual subliminal message programs must take that into account in order to be effective. Programs that allow users to "set the type face" are prone to ineffectiveness because users do not know the proper type style and size for easy visual recognition.

Visual Subliminal Message Speed of Impression

In the 1950's there was a sensation when it was announced that a movie theater had substituted "Buy Popcorn" messages in certain frames of a film and thus boosted concession sales. This became the basis for many myths about subliminal messages and mind control. It was taken so seriously that laws were passed forbidding the practice.

But many years later, the perpetrators of the hoax admitted that there was absolutely no evidence that the substituted frames in the film had indeed caused an increase in concession sales. In fact, in one case where they claimed to have increased the sale of soft drinks through "subliminal persuasion", the theater manager admitted to lowering the air conditioning!

However, this did open the door for scientific study of visual subliminal perception in Universities, hospitals and even by United States government agencies, and many positive results were discovered. While it was found in many studies that the hoax method was completely ineffective, other supportable and beneficial aspects of visual subliminal messages were discovered.

It has been found and replicated in scientific studies that under certain conditions, visual subliminal messages do have a positive effect on self administered behavioral modification. The speed at which these messages are exposed (the "timing") has been found to be a range of effective times, not a single figure.

The myth that a visual subliminal message must be exposed for exactly 1/24th of a second (the film speed at the time of the hoax) was shown to be false. In fact, there is a range of exposure times (measured in milliseconds) that make subliminal messages effective.

The timing also depends on the rest of the subliminal message program, so it is not an isolated variable. Visual subliminal message programs that allow users to adjust the timing of subliminal message exposure are prone to ineffectiveness because the range allowed far exceeds what scientific studies have found to be effective, and the randomness of the user picking the correct exposure time within the effective range is very high. In other words, with such programs, it's a game of chance.

Visual Subliminal Message Masking

Just as audio subliminal messages use an audio "mask" over or under the subliminal messages, so too visual subliminal message programs depend on a "mask". The quality and type of "mask" makes a difference in effectiveness.

The "mask" serves two purposes. One is to keep the user consciously interested enough to pay attention to the program, and the other is to "hide" or "distract" the subliminal message from the conscious mind.

Scientific studies have been done of various visual masking methods as well as the use of no mask at all.

Background images were studied ranging from cartoons to slide shows of still images to movies. These were found to be the least effective of all masking methods because of unconscious associations with the masking images which generated associative dissonance with the content of the subliminal messages themselves, and even worked contrary to them.

One flaw of using a complex image mask (i.e. a movie) was that the words of the subliminal message weren't visually clear at times. If you've ever seen a movie with subtitles, and they are superimposed over the film instead of in a black box at the bottom of the screen, you know the problem. A complex visual image has many areas of dark and light, but the subtitle is always white. So those parts of the subtitle superimposed over a light area of the film are indistinguishable.

Visual subliminal programs that expose subliminal messages over a complex visual background (i.e. a running computer application, such as a word processor) are prone to ineffectiveness for this and another important reason.

Superimposing a visual subliminal message on the computer screen while a word processor (or any form of text display) is being used is particularly prone to ineffectiveness. Because the mind recognizes words by shape, the superimposition of word shapes on top of each other creates nothing more than visual noise. Here is an example:

~~I always ignore unreasonable criticism.~~

~~Can you read what this sentence says?~~

I always ignore unreasonable criticism.

Can you read what this sentence says?

In this case, a simple "strike through" interferes with word recognition. With some typefaces, the word: "sentence" is difficult to understand when it has the "strike through" because the "strike through" blurs the distinction between the letters E and C. It would be far worse if there were two different sentences superimposed one on top of the other. The eye would perceive the image, but the mind would not have any recognizable shape for reference. Thus, the subliminal message would be lost in the noise.

Visual subliminal messages must be clearly distinguishable from the background or they will have no recognition and no effectiveness. They will be visual noise.

Some studies of visual subliminal perception used simple blue screens (no mask) and had the subliminal messages flash at the appropriate intervals and exposure times. In these studies, the lack of any masking caused the subjects to become so bored that they looked away from the screen and thus did not perceive the subliminal messages.

Other studies found that the use of abstract moving shapes provided the best effect. The mask of shapes stimulated conscious interest, and they had no associative interference with the subliminal messages.

Visual Subliminal Message Program Time

Audio subliminal message programs have a limited time factor due to the medium. For example, an audio cassette tape can only run for 30, 60 or 90 minutes. CDs have similar time constraints. This is a natural limitation of the audio subliminal message program that actually works to its advantage.

University and hospital studies found that prolonged exposure times to a set of subliminal messages in one session were not particularly effective. They found that an exposure time (per session) of 15 to 30 minutes was the most effective, with repeated sessions at the shorter (15 minute) time showing the best results.

A visual subliminal message program needs to have a time limit imposed to be effective. The true effectiveness of any subliminal message program comes from repeated use over a long period of time (several days or even weeks), not the exposure time of a single session.

Some visual subliminal message programs run continuously in the background on a computer. This technique is prone to ineffectiveness because the exposure is simply too long, and is not by choice. Such programs are always delivering subliminal messages and there is no evidence to support this "over exposure". It also uses up computer processing power which on many machines is at a premium. Some of the programs cannot be turned off, so they become invasive of the user's experience at the computer. And, since they do not distinguish who is using the computer, they can deliver content to someone who does not want that content.

A dedicated visual subliminal perception program with a limited session time avoids these mistakes and is the most effective means of providing the user with a lasting and empowering experience.

Visual Subliminal Message Content

Both audio and visual subliminal message content is highly important and must be worded correctly to be effective. The messages must be targeted towards one specific goal, although they can express that goal in different words and sentences.

Studies where subliminal messages were targeted at several goals (i.e. self-esteem and weight loss) in the same session had lower effectiveness because they were confusing to the unconscious mind.

While there is a logical overlap of some concepts of both targets (i.e. you will increase your self-esteem naturally by controlling your weight), the deliberate delivery of multiple topics and messages in a single subliminal message session is not very effective and can even become annoying and generate a sense of uneasy confusion. It is similar to looking at a wall of TVs all tuned to a different channel.

Another important factor is to target the subliminal message at the goal.

In order for the subliminal message to be effective, it must relate to a specific condition to have meaning. A subliminal message such as: "I think big" is meaningless. It has no target, it has no goal, it has no definition.

This leaves the unconscious mind open to associating the message with any number of conditions, some of which might actually be harmful. If, for example, it associated it with food intake, one may actually consume MORE food than is healthy as a result of this misdirected subliminal message.

The mistake of using an untargeted subliminal message such as "I think big" in a subliminal message program is the assumption that the unconscious mind will associate the message with all the others received in the program. This is not the case. The unconscious records each message as discrete, not interconnected.

Another meaningless subliminal message is: "I feel good." This is not an affirmation or a targeted message. It is a statement of being which can change many times a day. Therefore, it is meaningless and ineffective as a subliminal message.

The same statement, when targeted, can be highly effective: "I feel good when I take care of my body through exercise." In this case, there is a proper association that the unconscious mind can understand. There is an emotional goal (I feel good) under a specific condition (when I take care of my body through exercise.) This is motivating. So the user will do two things. He or she will be motivated to exercise in order to feel good, and when he or she exercises, he or she will feel good.

The user of audio subliminal message programs can only "hear" the content of the subliminal messages as they were recorded. Therefore, it is the job of the producer to ensure that the subliminal messages are accurately targeted to a specific goal. Visual subliminal message programs carry the same requirement.

Computer generated visual subliminal message programs can provide the user an opportunity to create his or her own subliminal messages. This is not a good idea. A visual subliminal message program that allows users to write their own subliminal messages (called affirmations) places them at some risk. Most people do not know how to write a properly targeted affirmation in language that the unconscious mind will use effectively.

Visual Subliminal Message Outreach

One area of human outreach that is exemplified by visual subliminal message programs is providing the hearing handicapped with subliminal messaging opportunities and experiences. Audio subliminal message programs obviously cannot do this, although they can be of great benefit to people with visual handicaps.

The term, "hearing impaired" covers a wide range of hearing difficulties, from tinnitus to complete deafness. The frequency at which many audio subliminal message programs are recorded also makes them ineffective for people with mild or even natural hearing loss.

As people get older, their hearing becomes affected. Many lose some degree of high frequency hearing ability. Some audio subliminal message programs use higher frequencies to deliver subliminal messages. Others lose the ability to distinguish similar sounds at the same level of intensity. So even a person who thinks he or she has "good hearing" may actually miss audio subliminal messages.

A visual subliminal message program avoids this issue entirely, but it does depend on the user's ability to comfortably read text on a computer monitor.

A visual subliminal message program is also more effective when there is no soundtrack. Sound is associative (and this is a drawback and matter of some concern to those who make audio subliminal message programs).

If the visual subliminal message program is silent then it makes NO difference if the person viewing it is capable of hearing or not. As long as the person has standard reading comprehension, the program will be as effective for him or her as it will be for a person who has no hearing disability.

Conclusion

Visual subliminal message programs rely on subliminal perception and need to follow a complex set of criteria to be effective for users. Scientific studies have demonstrated that they can be highly effective, in some cases more so than auditory subliminal message programs. Their effectiveness depends on a number of controllable variables that must be properly taken into account.

This article has outlined some of these criteria and the reasons why they exist. It is by no means an exhaustive report of the subject, but an introduction to help educate and inform about this fascinating area of subliminal messaging.

ClydeSight Productions Brain Wave Stimulating Digital Subliminal Perception Programs have been developed based on scientific research in the area of visual subliminal message programming techniques. They contain no soundtrack and therefore are as effective for the hearing impaired as they are for the hearing enabled. They are also advised for suitability of content by certified hypnotherapist John Murray to ensure the proper wording and targeting of the subliminal messages. For more information about these programs, please visit our web site at: http://www.clydesight.com/DSPP

New BLOG for Sublminal Messaging!

2006-10-10T18:46:00.001-04:00

We have a new BLOG for people interested in the esoterics and mechanics of Sublminal Messaging.

It's called:
Subliminal Messages Info from ClydeSight Productions

Articles on Subliminal Messages and the Power of Human Potential

We have several articles that help explain the Sublminal process, audio tapes, visual process and more. Be sure and check it out!

ClydeSight Productions DSPP Program List

2006-08-22T18:53:00.000-04:00

All programs are Immediate Downloads.

Abundance Genie DSPP - Science and magic hand in hand. Unleash the power of your personal Genie - your unconscious mind - to make your wishes, desires and fondest dreams come true in a way that is beneficial to you and those around you.

Happy Dreams DSPP - Get the restful slumber and emotionally refreshing sleep you need. Wake up fresh and excited about the new day.

Healthy Weight DSPP - Drop all excess weight and be at your best, ideal, healthy weight-- easily, effortlessly and naturally. No more diets, no more worries.

Inspired Marketer DSPP - Get excited about marketing and become the persuasive, charismatic salesperson who attracts and holds customers.

Love and Romance DSPP - Discover and activate the secret of romantic success and how to enrich the meaning of any relationship. Improve your love life by improving how you view yourself and others.

Lucky Winner DSPP - Start seeing yourself as a confident, enthusiastic and successful winner today!

Power Writing DSPP - Write powerful, compelling words that move and inspire your audience. No more procrastination, no more fear of the blank page. Find the words easily effortlessly flowing from your imagination because it is free to inspire you!

Psychic Pet Control DSPP - Manage unwanted pet behavior: excessive barking, waste accidents, aggression, and more with the power of your mind!

Self-Esteem DSPP - Keep your self-confidence and self-esteem in top condition by empowering your belief in yourself and your abilities. Stand in the truth of who you are against all irrational and destructive criticism.

Smoke Free DSPP - Quit smoking easily, effortlessly, and permanently -- free of withdrawal pains, cravings or weight gain! Yes, you CAN do it, so easily and naturally! The secret is unleashing a change in desire through your unconscious mind.

ClydeSight Productions DSPP Program FAQs

2006-08-22T18:42:00.000-04:00

Do I need to wear my reading glasses when viewing your programs?

Yes. If you normally use reading glasses to see the computer monitor contents clearly, you need to use your glasses.

Can I use your programs if I am taking pills or am on a health plan for my situation?

Yes. The programs are designed to help you manage your behavior. They are compatible with the goals of all beneficial health systems, including doctors' care. If you are under care for a severe medical problem, please consult with your doctor(s) about the programs. They can be very beneficial in such situations. If you are in a special behavioral modification group, consult with the group moderator about the programs. Others in your group may find them very helpful.

Which brain waves do your programs stimulate?

The programs take you "down" the brain wave path. When you start the program, you read the subliminal messages that will be displayed. At this point your are in beta state (beta brain waves) because you are consciously reading the material. You then read the short instructions, which advise you to look at the screen when your program is in Session (running the subliminals) and to breathe deeply and relax. To aid with that, we incorporated an auto stop feature so you do not have to think about when to stop a Session. The program manages this for you. When you breathe deeply and relax, you shift to alpha state (alpha brain waves). As you continue your session, breathing deeply and relaxing, your mind may tend to wander and you may feel drowsy. This is an indication of theta state (theta brain waves.) If you fall asleep, you may enter delta state, and obviously, since your eyes are closed, you will not receive the subliminal messages. But you may need the rest!

Will the brain waves you mention generate every time I use a program, even if I have used it for a while?

The brain wave state depends very much on your use of the program. If you are watching it but can hear conversations or a TV program, you may not experience all the brain wave states mentioned due to distractions that call your attention. For this reason, you should watch the program alone and in a quiet room if you want to travel down the brain wave road, so to speak. If you are playing music in the background, it can interfere with entering alpha or theta state because your mind may follow the tune. This is why we do not include a sound track in the programs. Obviously, if the phone rings or you are interrupted, you will go to beta state to deal with it. However, as long as you are watching the screen, you will subliminally receive the messages. The level of effectiveness is different depending on which brain state you are in. Regardless, they are still effective. If you are used to using the program, you may have a tendency to go more to the theta state and let your mind wander while you watch the program. Since people tend to generate ideas and get inspiration in the theta state, this is beneficial.

I have a terrible time relaxing, I just can't seem to do it. Will your programs be effective for me?

Yes. There are great benefits from relaxation, but there are times when we are simply "on edge" or "antsy". In these cases, we tend to stay in beta state as we run problems or thoughts over and over in our minds. Of course you can still run our programs and get the subliminal benefit from them. Alpha and theta brain waves add to their effectiveness but are not absolutely required. We experience subliminal perception in the beta state all the time quite naturally.

Do I have to be on the Internet to use the programs?

No. Once you have downloaded a program it is yours and exists independently on your computer just like any application. However, if you have an open connection to the Internet while a program is running, it can take you directly to the ClydeSight Productions Web site. We add more programs to the DSPP list, so you can see if we have something you might find useful.

Do I have to go to the ClydeSight Productions Web site to use a DSPP program?

No. Once you have downloaded a program it is yours and exists independently on your computer just like any application. The link to ClydeSight Productions is provided as a convenience so you can keep up to date with what we have to offer or to make purchases of other products.

Do your Digital Subliminal Perception programs send text or image subliminal messages?

Our programs send text messages in the form of affirmations. Affirmations have been shown to be highly effective in motivational self-help programs.

Do I need to wear my contact lenses when viewing your programs?

Yes. If you normally use contacts to see the computer monitor contents clearly, you need to use your contact lenses.

What is the animation I see on the Digital Subliminal Perception program?

This is the mask or carrier that focuses your visual attention on the screen. The subliminal perception messages are superimposed on it or around it at various times during a session. It is the part of the program that stimulates alpha and theta brain wave generation.

I sometimes see a "blip" of a message, and can even make out some of the words that appear. Is this effective?

Yes. For visual subliminal perception to work, you have to actually see (perceive) something, so of course you will "see" the message. However, the text message is timed so fast that you cannot consciously fully read it. Your unconscious mind is much faster and understands the content of the affirmation. This is highly effective in replacing negative and self-defeating ideas.

Do all the messages appear during a session, and do they follow the order I see them displayed at the beginning of the program?

The subliminal messages display many hundred times during a session -- in random order-- which is different every time you activate a session. All the messages are displayed many times and all repeat throughout the session, some in succession, some spread out.

How many times are the messages displayed during a session?

This depends on the length of time you run a session. In a 15 minute session, the program will send several hundred message displays at intervals that have been shown to be effective in scientific research.

Do you have control over this program and change it on me? It seems that the colors of the animation are not the same each time I use the program!

No. Once you have downloaded the program, it is out of our hands! The different colors of the animation are chosen by the program engine every time the program is run. Therefore, they are never the same twice. This may give the illusion that the program has somehow been changed. Sometimes, it will draw a color on top of a color that is the same, appearing to stall. The number of possible combinations of colors is extremely large.

How long must I use a program before I will experience results?

This depends on your motivation and actual use of a program as well as your environment. Some people experience some results after just one session, while others find noticeable results after a week or two of use. Depending on your approach to your issues, any defeating self-talk you may have, any critical talk you receive from others and your environment, the program can take between 6 weeks to 6 months to produce appreciable results.

Why are sessions 15 minutes long? What if I use a shorter session, or extend it?

Scientific studies have shown that most people have an effective attention span on a single task of 15 minutes without a break. Your Digital Subliminal Perception Program is automatically configured to stop at the end of 15 minutes. You could take a break and come back and run another session. If you end a session before the 15 minutes are up, you will simply receive fewer subliminal message impressions. Everyone is different, so effectiveness depends very much on you, your attention span and your consistency of program use. For best results, allow the program to do what it was designed to do, and run your sessions for the automatic 15 minute time.

Can I overdose on the program, use it too much?

No. You are receiving positive and beneficial affirming messages. However, the best approach is to use the program as suggested, for 15 minutes once or twice a day, every day. This exposure has been found to be most effective and timely. Your unconscious mind will automatically regulate your behavioral change based on a number of factors which are highly individual to your life experience.

How will I know when I can stop using the Subliminal Perception Program as a regimen or daily routine, etc.?

Eventually, your unconscious mind will decide that the messages and their affirming power are no longer needed because they are now in place in your life. You will then automatically forget or lose interest in using the program. This will be accompanied by very strong feelings of confidence and accomplishment. You'll just "know" and stop using the program. If circumstances change and you find you need it again, you will automatically remember the program and start using it again. Your unconscious mind manages this for you quite naturally.

Brain Wave FAQs

2006-08-22T18:35:00.000-04:00

What are brain waves?

Different mental and physical activities cause the brain to generate electrical waves which can be detected by special sensors and an EEG machine. The waves change frequency depending on the amount and type of activity going on in the brain. Like the ocean, brain waves are stimulated by environmental factors and constantly change. Often brain waves are referred to brain states.

How many brain waves are there?

There are four basic types of brain waves. They are:

Beta - Conscious and unconscious active thinking. Normal day to day activities, such as reading a book, shopping, watching TV stimulate beta brain waves. Right now, your brain is generating beta brain waves because you are both consciously and unconsciously reading and processing and making decisions about the words on this Web page.

Alpha - Relaxation, trance, meditative trance, hypnotic trance. When we relax and clear our minds of wandering thoughts or simply choose to ignore them, our brains generate alpha waves. Hypnotists and psychotherapists often help their clients enter the alpha state. You can do this right now by yourself. Just close your eyes, take slow deep breaths and think to yourself "relax". Do not mentally chase any wandering thoughts, but try to make your mind go blank. Think of nothing, mentally see nothing and continue to breathe slowly and deeply, going into a relaxed state. When you achieve that state, your brain will be generating alpha waves.

Theta - Daydreaming, fantasy, imagination, ideas, inspirational thinking. Have you ever "zoned out", gone for a mental trip while fully awake? Sometimes we call this "not paying attention". When you enter this type of mental activity, your brain generates theta waves. It is believed that when the brain is generating theta waves, the mind is drawing on inspiration, imagination and ideas. Theta wave generation can be stimulated by a number of activities and sources. If you sit by a running brook and stare at the water, the sounds and sight can help you make your mind wander, go into Theta state. If you drive for a long while on a straight road, you can go into Theta state. The activity of driving is automatic because of the sameness, so the mind "wanders". You can even stare at a vinyl record going round and round and enter Theta state. You can make a pendulum and go into Theta state. Tie a length of thread to a button or similar object. Hold the string and sit with your elbow resting on a table or desk. Gently swing the pendulum from side to side while staring at it. Just watch the pendulum. As you watch the pendulum, your brain will go into alpha state and then theta state.

Delta - Deep, dreamless sleep. We dream when we sleep, but we are not continuously dreaming. We dream in "spurts" (REM- Rapid Eye Movement is an indicator of the dream state). When we are asleep and not dreaming, the brain generates delta waves. When we dream, the waves change as we respond to the mental imagery our minds conjure up.

How are brain waves connected to subliminal perception programs?

Brainwave stimulating subliminal perception programs or exercises use the brain waves or brain state to enhance effectiveness.

If you are in beta state, subliminal perception does occur, but there is a lot of activity going on in your mind, so subliminal suggestions can get lost in all the confusion. In beta state, the brain is very busy managing many different tasks, and the unconscious mind is actively engaged with the conscious mind. The mind can only process so much information at a time.

If you are in alpha or theta state, the subliminal messages get through to the unconscious mind with little or no interference from the conscious mind. Sensory perception occurs but the conscious mind doesn't process the information, it has basically "stepped aside" or is "on hold". This creates a more direct pathway to the unconscious mind which accepts the subliminal messages contained within the perception. Stimulating theta and alpha brain waves increases subliminal message effectiveness.

Are the mind and the brain the same thing?

No. The brain is an electro-chemical organ of the body and is a tangible, physical thing, subject to the physical laws of nature. The mind is an intangible phenomenon that is interconnected with brain activity. They work together.

Think of it this way. Your computer is a box full of electronics. They are subject to physical laws and run on electricity. The computer programs you use are intangible, they don't actually exist. They influence the computer to do certain things, i.e. a word processor shows words on the screen, spell checks, formats paragraphs and so on. A computer by itself cannot perform word processing functions, it needs the program. A computer can't do anything without a program, and a program can't do anything without a computer. If the computer has a memory problem, or the hard drive is full, etc., this can influence the effectiveness of a computer program (crash!). A corrupt program can erase a hard drive (bad news!). Conversely, a helper or maintenance program can improve the computer's performance by getting rid of useless junk, bringing the machine back to the state it was in when it was new by cleaning out the hard drive, rearranging data and so on. There is an interconnection between the tangible and the intangible.

In a similar way, the mind and the brain are interconnected and influence each other. The mind is influenced by various brain activities and stimulation and vice versa. Intoxication results from a chemical alteration in the brain which then influences the way the mind works. The mind can actively engage in meditation which influences the brain to enter a alpha brain waves state, lower heartbeat and respiration.

Do I need special equipment to generate brain waves?

No. The brain does this naturally in response to the environment. There are special products available to help you deliberately stimulate brain wave activity. They are helping you focus on doing this rather than your letting it happen spontaneously. At times, this can be very beneficial. However, there are MANY methods for stimulating brain wave activity on different levels, as explained above.

Subliminal Perception FAQs

2006-08-22T18:25:00.000-04:00

What is Subliminal Perception?

Subliminal perception is information and experiences we receive which we consciously ignore or do not fully consciously perceive. For example, when we see something "from the corner of our eye" (peripheral vision), that is a type of subliminal perception. When a car drives down the street, we "see" the license plate but do not register it consciously. It is recorded in the unconscious. This is subliminal perception. Scientific studies have verified that subliminal perception is a naturally occurring process.

What is Subliminal Persuasion?

Subliminal persuasion is information we receive unsolicited and unexpected (such as an ad embedded in one frame of a movie) that is passed through the conscious to the unconscious mind without our consciously making a decision about the content. The idea is that this will "persuade" viewers to respond (i.e. "Buy Popcorn"). What makes it persuasion is that it was not expected nor asked for by the viewers. They came to see a movie with all frames part of the story. They may have seen ads for popcorn before the movie began-- that is expected, it is advertising. But an ad so carefully hidden within the movie itself is not expected, nor solicited. Another example are hidden words in print ads. These are unexpected, and may spell messages such as "Buy Now" or "Sex", although the product may have nothing to do directly with sex. Finding the words consciously can be a real chore, and there is skepticism that something so difficult to consciously perceive, even when that is desired, may be too vague to have any effect on readers. Scientific studies do not find significant support for some advertising claims that such "embedded messages" used in subliminal persuasion in commercials or print ads have any effect on a purchase decision. However, the subject is much debated and research is ongoing.

What is Supraliminal Perception?

Supraliminal perception is information we receive and process with both our conscious and unconscious mind. When we pass a newsstand and a headline "catches our eye" and we stop to read it further, this is supraliminal perception. Most information and experience is supraliminal in nature.

What is a Subliminal Perception Program?

A subliminal perception program is a commercially manufactured audio, video or computer program usually designed for self-help motivational behavioral modification. Many programs are offered on audio tape (auditory subliminal perception program) as well as some on video tape and computer applications (visual subliminal perception program). Quality varies and scientific studies have found that with proper use, these types of programs can be highly effective. Some subliminal perception programs are erroneously referred to as subliminal persuasion programs. Science differentiates between them (see above).

What is Visual Subliminal Perception?

Visual subliminal perception is information we receive visually which we consciously ignore or do not fully consciously perceive but which we do perceive and process unconsciously. The phone number printed on the side of a taxi cab is an example. As the cab drives by, you see the number, but you do not consciously process it (especially if the cab is speeding!). Unconsciously, the information is recorded into memory. Later on, if you have seen the phone number enough times, you may "magically" remember it when dialing the phone to call a cab. But there is no magic in it. You DID perceive the phone number, consciously you just didn't "pay attention" to it. Unconsciously, you did. This is a perfectly natural experience and happens all the time. It is not a trick by the cab company, it is simple advertising. In our modern world, we are inundated with such information, much of which we "tune out". The information is not deliberately subliminal in nature, it is part of our environment.

What is Auditory Subliminal Perception?

Auditory subliminal perception is information we receive aurally which we consciously ignore or do not fully consciously perceive but which we do perceive and process unconsciously. Bird and nature sounds are an example. We hear them, but do not consciously process the sound. Unconsciously, the information is recorded into memory. A "Jingle" is an example of this process. You may hear a catchy tune or jingle on the radio once or twice, or while driving the car or while in a conversation when a radio is playing in the background. Consciously, you pay no attention to it. Unconsciously, you remember it, as you do all experience. Later on, someone may start singing the jingle, and you chime right in and finish it, usually you both laugh. Jingles can be fun. This is aural subliminal perception, but it is not persuasion because it is part of our environment that we have come to expect and accept.

How many scientific studies have been done on Subliminal Perception?

Subliminal and supraliminal perception have received extensive scientific study since the 19th century. In the mid to late 20th century many scientific studies have been done on subliminal persuasion as well. The studies of subliminal perception effectiveness number in the thousands. Some studies have found statistical evidence of the effectiveness of various subliminal techniques, and some have not. The subject is quite complex and more studies are being conducted in this fascinating area.

How accurate are claims of Subliminal Perception effectiveness?

Overall, subliminal perception programs can have high effectiveness under the right conditions with the right subjects. If the technique is properly self administered by a customer (i.e. used as recommended) for the purpose of motivation and behavioral modification, it can have a very positive effect. Everyone is different and their use of these programs varies, so results vary.

In a Visual Subliminal Perception program, should I be able to see the messages or subliminal images?

For an image or text to be perceived, it must register on the retina of the eye. So no matter what, you will see subliminal messages or images in any properly engineered visual subliminal perception program. However, there will not be time to consciously read the content or consider what you have seen. When that happens, the unconscious mind automatically absorbs the information. That is the goal.

What is subliminal "masking", why is it important?

Masking is a method to help reduce (distract) the conscious focus on a subliminal message or image and to keep subject interest and focus on the program or session. In subliminal perception audio tapes, masking is done with sounds-- music or natural sounds such as ocean waves, etc. In visual subliminal perception, masking is done with still, slowly moving images or even movies or cartoons that focus the eye.

Can a visual subliminal program MAKE me do anything, especially something against my will?

No. Just as with hypnosis, people cannot be forced or "tricked" by subliminal techniques into doing something that goes against their nature, to include morality, ethics and social behavior, or to do something dangerous.

If I view a visual subliminal message, program, or image about something I don't want, will it affect me?

No. You lack the motivation to act on the subliminal perception. Effectiveness of a visual subliminal perception program depends on the context in which it is used and your desire to use it to your benefit.

Welcome To ClydeSight Productions Digital Subliminal Perception Programs

2006-08-22T18:16:00.000-04:00

ClydeSight Production's Brain Wave Stimulating Digital Subliminal Percpetion Programs are award winning self-help motivational programs that run on your computer desktop. This site is dedicated to articles and comments about the programs as well as other topics of interest, including information about subliminal perception, self-help, and the workings of the unconscious mind.

Press Release - DSPP Activator Phrase - April 2006

2006-04-29T12:10:00.000-04:00

ClydeSight Productions
Press Release
April, 2006

FOR IMMEDIATE RELEASE

ClydeSight Productions' Subliminal Message Self-Improvement Programs Get Warp Drive

Subliminal perception programs motivate people and help them take important and healthy life changing steps. Science has verified effective subliminal methodologies, but their effectiveness can be impaired by sudden or unexpected experiences that overwhelm their positive effects.

ClydeSight Productions' Brain Wave Stimulating Digital Perception Programs (DSPPs) -- the popular self-improvement computer programs (http://www.clydesight.com/DSPP) -- are able to counter the destructive and debilitating effects of sudden unpleasant experiences that over ride positive self-talk and self-esteem. They do it with the Activator Phrase^TM, an exclusive DSPP technique that turbo charges the positive effects of the DSPP programs -- anytime, anywhere, instantly.

In daily experience we are barraged with "triggers", situations or words that throw us off guard and bring up unpleasant and negative emotional feelings. When this happens, we often fall into relapse. We can't prevent "triggers"-- they are part of life -- but we can utilize an effective counter measure that will instantly replace the negative feelings with positive ones -- preventing the relapse. That's the idea behind the DSPP Activator Phrase^TM . It is similar to the proven effective "post hypnotic suggestion".

Each ClydeSight Productions Brain Wave Stimulating Digital Perception Program now contains a specific Activator Phrase^TM, The phrase is built into the affirming subliminal messages and is also delivered consciously to the user in the instruction set of each program.

Whenever a negative emotional "trigger" occurs, the program user engages the Activator Phrase^TM. This does not require the program to be running, the user can do it anytime, anywhere.

The result is instantaneous. The positive affirmations that have been accepted through the DSPP program subliminal messages are instantly recalled, flooding the mind with positive and affirming ideas and feelings, countering the effects of the "trigger" event. Because there are so many positive affirmations implanted in the unconscious mind by the DSPP programs, they take over the negative emotion and immediately replace it. In DSPP programs that help users overcome bad habits or addictions (i.e. the Smoke Free DSPP program), the Activator Phrase^TM prevents a sudden "failure" and fall back on the addiction.

Says developer, Tim Thompson, "I am very excited about this new turbo charging upgrade to the DSPP programs. It really takes them to warp speed. It is so logical, simple and effective." Thompson reports using the DSPP programs himself with very beneficial results. His favorite is the Happy Dreams program, which he uses to get inspiration and ideas. "Since I started using the program, my dreams are very vivid and exciting, and I understand their meaning immediately upon waking. I wake up raring to go, fully recharged and excited. The ideas just flow!"

Customers who use the addiction management DSPP programs are also amazed with the results. Wrote one user from South Africa, "I am delighted that after only TWO weeks, I got control over my addiction. The feeling is wonderful. Now I am in charge -- not my addiction. Nothing I have tried before has ever helped so much or so quickly. It is so natural and easy -- no effort at all! Every time I feel an urge to fall back on my addiction, for whatever reason, I use my Activator Phrase^TM instead and it works like a charm. Like magic! Thanks so much! I love the thought of myself as a non-addicted person!!"

ClydeSight Productions currently offers six DSPP programs: Healthy Weight, Smoke Free, Power Writing, Inspired Marketer, Happy Dreams and Lucky Winner. Each is specifically geared towards improving behaviors around their subject matter.

Healthy Weight and Stop Smoking are weight management and stop smoking programs that work alone or with other methods of dealing with these common problems. Users can give themselves a multi-tier approach and achieve success and better health -- and now, with the Activator Phrase^TM, they have a constant defense against the "triggers" that may cause them to relapse.

ClydeSight Productions' Brain Wave Stimulating Digital Perception Programs are available at the ClydeSight Productions Web site: http://www.clydesight.com/DSPP

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Press Release - DSPP Programs - April 2006

2006-04-10T12:00:00.000-04:00

ClydeSight Productions
Press Release
April, 2006

FOR IMMEDIATE RELEASE

Digital Subliminal Perception Programs Go Digital and Excite Brain Waves!

Subliminal perception programs motivate people and help them take important and healthy life changing steps. Science has verified effective methodologies, but many subliminal products miss out on some of them.

C lydeSight Productions has gleaned the research and developed a new set of computer programs. They combine the methodologies of subliminal perception and brain wave generation to give users a boost in self-improvement on traditional and unusual topics. They call them Brain Wave Stimulating Digital Perception Programs. Currently they are offering five: Healthy Weight, Smoke Free, Power Writing, Inspired Marketer and Happy Dreams.

When someone is generating alpha brain waves-- is in the alpha state-- they have a close connection with their unconscious minds. In theta state, inspiration and ideas are generated by the unconscious and echo to the conscious, stimulating action.

ClydeSight Productions programs stimulate brain waves and send subliminal messages through the visual cortex, instead of aurally-- the more common approach. In a preset 15 minute program session, the user's brain waves are stimulated while hundreds of subliminal messages are accepted by the unconscious. All are designed to overcome negative, defeating self-talk and perceptions – the core of many problems. Positive and CAN DO messages replace them. The unconscious echoes them back to the conscious, causing a change in attitude, and consequently, behavior.

Healthy Weight and Stop Smoking are weight management and stop smoking programs that work alone or with other methods of dealing with these common traditional problems. Users can give themselves a multi-tier approach and achieve success and better health.

The Power Writing and Inspired Marketer programs are more unusual and designed in direct response to customer requests. Says programmer, Tim Thompson:

"Customers have said 'I can't write well. But I have to write well for my job and career advancement. Can you help?' The answer is obvious, if they think they can't write well, they won't write well. So we created a program that gives them confidence in their skills -- to use them, instead of negating them. Entrepreneurs and small businesses getting into marketing have a similar problem. They are afraid of the risks and confusion of marketing. They lose their confidence and wind up either in procrastination, or worse, using too few resources or using those resources badly. Our programs replace fear with confidence. They don't teach writing or marketing skills and methods—there are plenty of sources for that. The goal of our programs is to release the power within – help people get out of 'neutral' and into 'high gear'!"

The programs benefit many because of the trickle down effect. "Marketing, PR services, Pay Per Click and other systems that require good writing and marketing receive fewer unacceptable submissions and fewer complaints because users of our programs become effective writers and marketers. They use the tools these services provide to their maximum advantage. And obviously, people who live in their healthy weight and who don't smoke are more pleasant to be with, are often happier, confident and more attractive.", says Thompson.

ClydeSight Productions' Brain Wave Stimulation Digital Perception Programs(DSPP) are available only on-line, and this is in response to an inspired approach to selling computer software that helps save the environment—an idea that was generated during a Happy Dreams program session!

Says Thompson "It's amazingly simple and obvious! Our programs were developed in the virtual world. Why not sell and deliver them there also? This eliminates packaging waste and pollution of our environment. The entire process is virtual, you read about the programs on line, you buy them on line, you download them on line. The entire experience exists in cyber space! Its better for everyone."

ClydeSight Productions is so excited about this environmentally friendly approach that they are using it to market another program, the Dream Angel Oracle, which Thompson also helped develop.

ClydeSight Productions' Brain Wave Stimulating Digital Perception Programs are available at the ClydeSight Productions Web site: http://www.clydesight.com/DSPP. The Dream Angel Oracle (developed in association with Psychic View Points Entertainment) is available at: http://www.clydesight.com/DAO

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Press Release - Healthy Weight DSPP - March 2006

2006-03-14T12:40:00.000-05:00

ClydeSight Productions
Press Release
March, 2006

FOR IMMEDIATE RELEASE

New Computer Based Subliminal Perception Program Helps Dieters Keep the Pounds Off

The diet see-saw drives people crazy. They buy pills, join plans, exercise, buy special meals -- yet their weight goes up and down like a yo-yo. So many frustrated people complain that diets show temporary results or fail completely. They wonder what is missing.

The answer is simple -- the problem is linked to behavior and attitudes around food. Many people simply don't know how to manage their weight, or don't have the will power or motivation to maintain their healthy weight. So they suffer with poor diet results and feelings of low self esteem and failure. It doesn't have to be that way.

ClydeSight Productions has released a new computer program called HealthyWeight DSPP (Digital Subliminal Perception Program) to help dieters achieve their healthy, ideal weight and maintain it through the power of Subliminal Perception -- which has scientific evidence that it can effect permanent behavioral change. It is related to hypnosis (although it is not hypnotic) and it has been very effective for many people because it addresses the desire center of the mind, the unconscious. When that changes, people find themselves easily changing behavior and getting results they want.

HealthyWeight DSPP is a new approach, using the visual attraction of the computer screen to deliver affirming and life changing healthy weight messages to the unconscious mind of the user. It's unique approach operates on two levels, supraliminal (aligned conscious and unconscious stimulation) as well as subliminal (unconscious stimulation). It inspires an entire life style, a way of dealing with food that manages the user's healthy weight. It is compatible with any diet plan because it supports the same goals.

The program, developed with the counsel of Boston area hypnotherapist John Murray, runs on the desktop for 15 minutes at a time. A user starts the program, reads the HealthyWeight DSPP affirmations (the supraliminal level), then watches a colorful abstract moving image while the same affirmations are flashed at intervals on the screen (subliminal level). This combined approach aligns the two parts of the mind, increasing effectiveness. What often amazes HealthyWeight DSPP users is how the program helps them automatically change their behavior.

Voice Artist Keff Dolan (www.keffdolan.com) commented "I find it relaxing to watch, and I decided to get out my exercise bike and ride it while watching the program. I wondered about that until I realized, that was a result of my desire for healthy weight, not just weight loss!"

Dream Angel Artist Felista Gallagher (www.psychicviewpoints.com) said "I watch this program every day. I feel fantastic! I am making and eating smaller portions in my meals, and I don't feel the least bit hungry. I also feel like walking more instead of driving when I can!"

HealthyWeight DSPP is available as a direct download from: ClydeSight Productions (www.clydesight.com/DSPP/HW.html)

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